Journal

Stories

Thoughts, processes, and perspectives from the studio. On design, culture, and the world we navigate.

Process — 2024

How we approach identity systems in the age of digital-first brands

Brand identity no longer begins with a logo. It begins with motion, sound, and the feel of an interface. Here is how we think about it.

Essay — 2024

The return of craft in a world of generated imagery

When everything can be made instantly, the deliberate choice to make something slowly becomes a statement in itself.

Project diary — 2023

Building a wayfinding system for a 200,000 sq ft cultural campus

Two years, three cities, one continuous surface. A look inside the design process for one of our most complex spatial projects.

Interview — 2023

In conversation with a typographer who makes alphabets for living languages

We sat down with type designer Lena Moro to talk about the political dimension of designing letterforms for minority script systems.

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